Maintaining a commercial presence on the Internet is a must in our century, but when it comes to getting a domain, everything becomes complicated. What if you see that the domain you want is already taken? Well, you’ll have to find another domain that suits your business, sadly enough. But what if you see that the domain you want is expired? Before you decide on buying expiring domains, there’s a couple things you need to know.
Reasons Why You Definitely Should Get an Expired Domain
Many people choose to get expired domain names when they work on their PBN setup. A private blog network, abbreviated PBN, is a network of sites that reference each other or a single “money” site in order to manipulate search engine results. If you need a quick site domain for a PBN, expired domain names are some of the best locations to build a site that is credible and affordable. Building a strong network can take you months, even if you work with other people. Expired domain names can speed up the process and make it more fruitful. Here are some important things to consider when deciding whether or not to purchase a custom domain.
- Age matters.
When you’re getting a domain name, its age really matters. Expired names (or names that will expire soon) will allow you to rank higher faster in Google and you won’t have to wait long to get to the top result page. So if you decide to get one, try to find a name registered 3-4 years ago.
- You are getting a free
Most expired domain names actually have some (not much) traffic, which could potentially help you immediately.
- You actually get a free
Reputation is something websites have to struggle to get, but a high DA PBN domain will likely already have an Alexa rank or a Google rank and it will be much easier to solidify your reputation around that.
- You’ll have to add back links.
Your private blog network setup won’t take as long if you actually already have some back links existing. Later, you will still have to work on those, adding new ones, but it’s a good start.
- You might eliminate the Sandbox effect.
Because of good, old content or an older domain, you might avoid the Sandbox effect, an algorithm employed by Google that sometimes filters out new sites. Though this could very well be a myth, many users worry and struggle with it.
A Few Cons of Buying an Expired Name
There are also many downsides in this area, and many people are choosing to turn to a pbn building service or to spend months building a network themselves instead of buying expired domains.
- It might not work as well as it sounds.
There are many things you don’t know about the previous owner of that domain name, so you might be blacklisted on major search engines, or flagged as a suspicious site.
- Your traffic might be bot traffic.
You never know what the domain name might have been used for in the past. The traffic you could get from that domain might be coming from an ex-spam site, or even might be bot traffic.
- It’s costly.
The cost is not only the amount you pay in an auction but also the time you have to wait for the domain. Some people have to wait up to 2 months when the auction just starts to get a domain name.
Things You Have to Check to Eliminate Your Risks
Fortunately, there are ways to make sure your domain is safe and will do you more good than bad. You should check statistics and history of your domain before you decide to make a purchase.
- Check your Domain Authority (DA) score.
You can usually check it on the website Moz. Try to aim higher than 25, as this will be the best option for you. You should also check the Page Authority (PA), and try to keep it above 25 as well.
- Check the site’s archive.
This could tell you a lot about the previous owner and may serve you even better than rankings. It will allow you to make sure that the owner wasn’t doing anything that could generate negative reputation, and will also show you how that site looked in the past.
- Make sure it’s not banned.
Even if your DA and PA are very high, you still have to make sure that this domain name is not banned from search engines. There is always a chance that Google will review its ban and will take your domain out of its blacklist, but that can take a very long time.
- Check fake PR.
It’s really easy to mess with the PR ranks and you’ll find plenty of websites with fake ranks. There are services that will allow you to check that, so you won’t waste your money on a fraudulently rated domain.
Overall, there are pros and cons to getting an expired domain. It could be an amazing option if you’re not sure how to setup a PBN to make your website successful very quickly. But you can avoid risk, wasted time, and money if you’re careful and check out the background and history of the site and its previous owners before getting an expired domain name. You can also check on some private blog network for sale from reputation seller.